Most AI Overview trackers that monitor the prevalence of AI Overviews in Google search results follow generic search categories like “informational” and “commercial.”
These aren’t particularly actionable insights for B2B SEOs, who tend to frame categorization of content and keywords around the buyer funnel.
With that in mind, I’ve created this AI Overview (AIO) tracker measure AIO saturation for keywords in each part of the funnel and follow trends over time.
What’s being tracked?
- Top of funnel (TOFU): 100 keywords like “customer relationship management” and “cybersecurity.” These keywords tend to have high search volume and reflect informational search intent — people want to learn the broad basics about a particular industry.
- Middle of funnel (MOFU): 100 keywords like “how to manage customer relationships” and “how to secure IT systems.” B2B SEOs often refer to these as “Jobs to Be Done” keywords — they reflect prospects trying to solve a problem for which a business’s product or service can be the solution.
- Bottom of funnel (BOFU): I’m tracking two different types of common BOFU search patterns that B2B software buyers use when looking for and comparing commercial solutions:
- 100 “software” keywords like “customer relationship management software” and “cybersecurity software.”
- 100 “[competitor] alternatives” keywords like “salesforce alternatives” and “crowdstrike alternatives.”
Implications for B2B SEOs
Bottom of funnel keywords continue to be the most appealing for B2B business. Not only does BOFU convert at a better rate, it also — at least for the moment — faces less cannibalization in Google SERPs from AI overviews.