Organic search (i.e., Google) is one of the biggest B2B SaaS marketing channels.
And since there’s so much data available on the behavior of online searchers, we’ve got access to incredible insights on the SaaS market.
In this case, I’ve analyzed the online searches of thousands of B2B SaaS buyers to uncover exactly what information they want when considering a SaaS purchase.
Based on the results, I can comfortably say your website probably isn’t delivering everything SaaS buyers need.
This post was first published in April, 2019, and has been updated with recent data as of January, 2020.
In this post, I’m going to use competitive intelligence data to reverse engineer the website traffic of the 50 most successful B2B SaaS companies in the U.S.
Using that data, I’ll answer a question I’ve heard quite a bit about SaaS marketing:
What are the best digital marketing channels for B2B SaaS companies?
Of course, a marketing channel isn’t successful if it only drives traffic. B2B SaaS traffic is meaningless if it doesn’t convert to leads and–ultimately–paying customers and revenue.